Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
22 January 2009
Grandfather Olle
On our way to our old hoods again. This time the reason isn't as fun as the last two trips...
Our beloved grandfather Olle have passed away after 88 years. Got the message the day before new year's, and even though it didn't come as a chock, it's of course sad. We are on our way to take a last good bye...
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