Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
23 March 2008
Cry Wolf
Cry Wolf in NYC have just opened up. It's Abiri and his girlfriend Nina that's behind this beautiful store. Abiri is one of the coolest and friendliest guys I have ever met! Make sure you pop by and say hi next time in the big apple. I am definitely going soon...
Good luck Ab's!
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