det är det som susen gör
MODO
Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.
28 November 2009
16 November 2009
For your Dutch people.

This coming Friday, our good friends at Tenue de Nimes celebrate their one year anniversary. So for all you dutch people, or if you just happen to be in Amsterdam this day, make sure you drop by Tenue de Nimes on Elandsgracht 60. Have a beer and take a look at the amazing photo exhibition Underwater Indigo by Thomas Tukker.
Last week.
As mentioned before we had the Kangol family visiting Stockholm/Sweden. Denim Demon showed up good representation on both Mr Wilson and the Jens. We are of course very happy about this, so happy that we want to show it to the world.
We are also very impressed with Jens yoga skills, how do you do it?!
13 November 2009
12 November 2009
Kangol Photo shoot.
As said before Team Kangol's in town. This is Henrik getting shot for the coming FW10 campaign.
Really looking forward seeing how things turn out! Perhaps you might be seeing some more familiar faces in it...
Really looking forward seeing how things turn out! Perhaps you might be seeing some more familiar faces in it...
09 November 2009
Stockholm's unsafe...
28 October 2009
Exhibition.

Nu på Fredag klockan 17.00 bjuder vår Hovfotograf Sebastian Skarp in till vernissage på Folkbaren, Hornsgatan 72 i Stockholm.
Sebastian visar upp sina favoriter från våra resor till Sapmí under 2008. Det kommer bjudas på såväl klassiker som nya, inte tidigare visade, bilder. Utställningen hänger sedan kvar till 31/12-2009.
Varmt välkomna!
16 October 2009
11 October 2009
10 October 2009
01 October 2009
Denim Demon

Denim Demon “Trajja Herk”
Check out the Traajja Herk at Selectism.com. Available any day now at SNS, Caliroots, Meadow, Zoovillage, Asos, 111Vox and Zlave. Also available at Ish in Kungälv.
21 September 2009
18 September 2009
17 September 2009
16 September 2009
Soon...
09 September 2009
28 August 2009
Project Ware Outs


Number three from Project Ware Outs this Autumn will be Per Guttorm, our Norwegian guy who's especially popular among the women. Per Guttorm is a hard knock guy, in freezing cold he's been wearing our jeans only with long johns underneath. He's been riding a lot of motocross in these, which is visible on the inside of the legs.
23 August 2009
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