Denim Demon Jeans

Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.

16 April 2010

The day after

The best coffee money can buy and well needed after last night. Arvid Nordquists french roast.

Vi firar ändå.

15 April 2010

Dunne (ad) & Fanta (designer) after.

Fel bidrag vann.

Vi trodde att kreativitet skapade vinnaren, vi hade uppenbarligen fel. Mutor och stora varumärken var det som gällde. Tänk att det alltid ska vara pengarna som styr... Men grattis ändå SVT, kul för er.

Dunne (ad) & Fanta (designer) before.

Dunne is so nervous he can't even eat.

Seems this is a big thing after all...

Luxurious dinner at the gala of the golden egg, in Stockholm, Sweden.

Jocke at the gala of the fighting egg.

Onsdago at the Guldäggsgala.

Live blogging.

Holma at the Golden Egg gala.

Dunne at the Golden Egg.

Fanta at the Golden Egg

14 April 2010

Order.

The Jens

The Jens dropped by the other day. We have some exciting things going on. Stay tuned...

Some details from our office.

13 April 2010

Denim School

Last week we had a little visit from Sneakersnstuff here at the office. Together we had a beginners walk thru in the world of Denim. Although it was a long time ago now, and I felt a little "ringrostig" I think it went pretty good. Participating was:

Andreas

Charlie

Ronja

Erik

Mirjam

Johan

Isabel

Hannan

Ellen

och Maartin

07 April 2010

New Arrivals!

Just got in! Lovely new flannel shirts, three different colorways, new denim shirt - introducing the Denim Demon signature pocket and for the first time 2(!) handmade reindeer antler buttons on the same shirt. Also, the new Sámi jacket with some nice embroidery. Check your local Denim Demon dealer!

04 April 2010

The golden egg.

In Sweden we have an annual competition called "guldägget", in english the golden egg. This is were business people decide which pr-story, web-page, ad or other commercial story that's been the best that year. In Sweden it's a big prestige to win this.
Denim Demon jeans and Dunard & Holmgren is nominated in the category best PR. So keep your fingers crossed, hoefully we will win!
To check this out, click here.

01 April 2010

New hobby.

Just recently became very interested in auctions on the internet, and especially within Sami handicrafts. Its amazing what bargains you can do, these are the latest ones.