24 October 2010


Two weeks ago we started a competition together with Johan Rundcrantz at King Magazine. Three winners got themself a pair of our brand new style Bahha in a raw Kurabo fabric. The question they should answer was what the name Bahha means in south sami and send in a picture of themselves wearing their favourite autumn outfit. We got lots of correct answers, which is demon, and it was hard choosing only three winners but here they are:

Johan Åberg from Gothenburg

Olle Andersson from Umeå
Victor Ax from Enköping

Big congrats to all three of them and we look forward to see their new favourite outfits and this time with their new Bahha Raw. To read about it on King follow this link.

23 October 2010

Englishmen in Stockholm

Pierre came here from London yesterday and we went out for a drink together with Oliver from Our Legacy. The boys has both lived in London and wanted to try out the typical swedish pub life instead so we went to...

The Londoner.

21 October 2010

SOLO's shopping guide

Swedish denim based store SOLO shows their autumn favourites on fashion magazine Kings website. We're happy to see that Bahha Raw is among their top buys for this season so go and get yourself a pair too!

19 October 2010

Knit wear

Finally the AW10 knit wear is delivered to the stores, take a look at your local dealer! You can find 4 of the syles online at Junkyard.se


Erik, well known roadie for big acts like Metallica and Pantera was home this summer helping out Wildberries for a gig. Had a nice pair of Aajja Raw Selvedge that starts to look really nice after a couple of tours. Good work Erik! (The lights looked fantastic too!)

18 October 2010


Going to London town tomorrow for meetings. Hopefully something good will come out of it. 2 full days, so its going to be quick. Pierre is already in town, so we will hopefully have time to see some shops and perhaps see a pub or two.

Last week I was travelling a lot, down in the southern parts of Sweden, here's some pictures from the trip. Thanks to all the great people I met along the road: Solo, Grandpa, Ish, Face, Modefabriken, Meadow, Tres Bien Shop, Junkyard, Sweet & Tender, NK, Ted Bernhardtz, First Aid and Petite Sportif.

12 October 2010


JanÅke shared these newly taken photos from a lovely Autumn up in Jämtland.

11 October 2010


Petter is a big fan of Denim Demon, sporting our jeans day all the time. Last week it was time to update his wardrobe, so he dropped by our office and left with a full load. Check out Petter this Autumn, he will be looking sharp!

09 October 2010

Bahha Raw.

Once again, we cannot say enough how good of a jean this is. This post is from Selectism.com. Go and look for yourself! Click here.

08 October 2010

Nick Schonberger.

Nick, a good friend from the US, and true Arsenal fan, sent us these pics the other day. His Aajja Raw Selvedge had been given their first soak, and the end result as we can see is really good. Well done Nick! Keep it up!

06 October 2010

Veckans Affärer

This is our feature in the latest issue of Veckans Affärer/Business of the Week. Great photo by Peter Jönsson.

05 October 2010

Competiton time!

Denimdyrkaren and Denim Demon jeans invites you to take part in this competition! All you need to do is to follow this link and answer an easy question, dress up in your favorite outfit and send us a picture. For all of you who don't speak Swedish the question is: Bahha is South Samí language for what?

Get it on!

New Style Bahha

This is a new style from Denim Demon, called Bahha. A pair of comfort fitted jeans with tapered legs. The arcuate stitching on the back pockets are hidden, and will be revealed when you start to ware in your jeans. Zip fly, crotch rivet and South Samí felt logo are also featured. Available in Raw 13 oz Kurabo, Black Rinse and a great wash called Petrus. Avialable online here, here and here.

03 October 2010

A visit to my old hoods.

Today me, my wife and little newborn Harry took a walk in my old hoods, were I grew up. A nice Autumn day, sun was up most of the time and around 13 degrees celsius.

02 October 2010


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